Our client is a growing B2B consultancy supporting SME Forex & CFD businesses with their end-to-end commercial, marketing and operational requirements.

They are now looking for a commercially driven Performance Marketing Lead to take ownership of the marketing function, with a strong focus on ROI, customer acquisition, affiliate growth and P&L management.

This is not a traditional brand marketing role. The ideal candidate will come from a performance-driven B2C environment, where marketing investment is closely linked to measurable acquisition, revenue and profitability.

You will report directly to the management and lead a team of four across performance marketing, creative/social and related marketing activities.

The role also offers significant exposure to Product, with the opportunity to influence product improvements, customer journeys, gamification and new growth initiatives.

Location: Hybrid – Malta

Responsibilities:

As a Performance Marketing Lead, your broad responsibilities will include but are not limited to:

Performance & Growth Marketing

• Own the overall performance marketing strategy across two B2C-facing brands.

• Develop and execute acquisition strategies focused on ROI, CAC, LTV, conversion and revenue growth.

• Manage marketing budgets and ensure investment is allocated against the highest-performing channels and opportunities.

• Establish clear performance targets, reporting structures and KPIs across the marketing function.

• Analyse campaign performance and continuously optimise acquisition activity.

• Identify new channels, markets, audiences and growth opportunities.

• Work closely with the senior leaders to develop and execute the wider growth strategy.

P&L & Commercial Ownership

• Take ownership of the marketing P&L, including budgets, spend allocation and overall marketing profitability.

• Monitor marketing expenditure against revenue and business performance.

• Make commercially driven decisions around channel investment, acquisition costs and expected returns.

• Build business cases for new marketing initiatives and assess their potential ROI.

• Present marketing performance, financial results and growth opportunities to senior management.

• Ensure marketing activity is directly connected to wider commercial objectives.

Team Leadership

• Lead and manage a team of 4 across marketing, performance, social and creative functions.

• Set clear objectives, KPIs and priorities for the team.

• Build a performance-driven culture focused on accountability, experimentation and measurable results.

• Mentor and develop team members while maintaining a high standard of execution.

• Allocate resources according to commercial priorities and business needs.

• Create efficient workflows between performance, creative, social, affiliate and product teams.

Creative & B2C Marketing

• Work closely with creative team members to develop acquisition-focused campaigns and marketing assets.

• Ensure creative output is aligned with target audiences, campaign objectives and performance data.

• Use performance insights to continuously improve advertising creatives, messaging and customer journeys.

• Understand the relationship between creative, conversion and acquisition performance.

• Bring a strong understanding of B2C consumer behaviour and what drives engagement and conversion.

Product & Customer Experience

• Work closely with the Product team to identify opportunities for improving acquisition, conversion and retention.

• Use customer and marketing data to identify friction points across the user journey.

• Contribute to product improvement initiatives from a growth and commercial perspective.

• Explore and implement gamification mechanics that can improve engagement, activation and retention.

• Partner with Product to test new features, customer journeys and growth initiatives.

• Bring marketing and customer insights into product development discussions.

AI & Emerging Technologies

• Identify opportunities to use AI tools and automation to improve marketing efficiency, content production, customer segmentation, analysis and campaign optimisation.

• Experiment with emerging AI-driven marketing technologies and workflows.

• Encourage the wider team to adopt tools that improve productivity and decision-making.

• Stay ahead of developments across AI, performance marketing, automation and digital customer acquisition.

Requirements:

• 5+ years of experience in performance marketing, growth marketing, digital acquisition or a similar commercially focused role.

• Strong background in a B2C environment where marketing performance and ROI are measurable.

• Proven experience managing significant marketing budgets and making investment decisions based on performance.

• Strong understanding of CAC, LTV, ROI, ROAS, conversion rates, attribution and acquisition funnels.

• Previous experience leading and developing marketing teams.

• Experience with P&L or budget ownership.

• Strong analytical and commercial mindset, experience working closely with Affiliate programes, trading campaigns in Fintech, crypto or retail trading spaces.

• Comfortable working closely with Product, Commercial, Data and Creative teams.

• Strong understanding of digital acquisition channels and performance marketing.

• Ability to turn data and customer insights into actionable growth initiatives.

• Strong stakeholder management and leadership skills.

What’s in it for you?

Our client offers an exciting, challenging role in a collaborative, dynamic environment. The right person will find many career growth opportunities in their company, whether you want to advance your technical skills or aspire to leadership in the future.

Benefits:

• Hybrid working model

• Energetic and dynamic working environment

• Competitive salary