Creative Lead
Job Description
Our client is a growing B2B consultancy specialising in the Forex & CFD industry, providing end-to-end operational, commercial and marketing support to brokers across international markets.
As the business continues to expand, they are looking for an experienced Creative Lead to take ownership of their creative function and lead a team of four across creative and social media.
This is a great opportunity for a creative professional who combines strong creative leadership with commercial and digital marketing understanding, and who enjoys working across multiple brands, markets and campaigns.
You will lead a team consisting of 2 Creative specialists and 2 Social Media specialists, while remaining hands-on with creative strategy, campaign development, content direction and quality control.
Location: Hybrid - Malta
Responsibilities:
As a Creative Lead, your broad responsibilities will include but are not limited to:
Lead and manage a team of 4 across creative and social media.
Set the creative direction for multiple client brands and campaigns.
Establish and maintain high standards across visual identity, content and brand communication.
Review and approve creative output before delivery or publication.
Develop creative processes and workflows to improve team efficiency and output.
Mentor team members and support their professional development.
Manage workloads, priorities and deadlines across multiple projects.
Work closely with internal commercial, marketing and client-facing teams to understand client objectives.
Translate business and marketing goals into creative concepts and campaigns.
Develop creative strategies for Forex/CFD broker clients across different GEOs and target audiences.
Oversee creative campaigns supporting brand awareness, client acquisition, promotions, product launches and events.
Ensure creative concepts are adapted appropriately across different markets and digital channels.
Balance creativity with commercial objectives, regulatory considerations and platform requirements.
Oversee the creative direction of social media activity across multiple client accounts.
Guide the Social Media team on content strategy, calendars, formats and messaging.
Ensure content is consistent with each client's brand identity and positioning.
Oversee the creation of static graphics, video, motion graphics, advertising creatives and other digital content.
Encourage the use of new platforms, formats, trends and creative approaches.
Work with the wider marketing team to use campaign and social performance insights to improve future creative output.
Build scalable creative processes that allow the team to support multiple brands efficiently.
Develop and maintain creative libraries, templates, brand guidelines and reusable assets.
Introduce tools and workflows that improve productivity and collaboration.
Coordinate with external freelancers, agencies or production partners when required.
Stay up to date with creative, digital marketing and social media trends relevant to financial services and online trading.
Requirements:
4+ years of professional experience within creative, digital marketing, advertising, branding, content or a similar environment.
Previous experience in a Creative Lead, Creative Manager, Senior Designer, Art Director or similar role.
Proven experience managing, mentoring or leading creative and/or social media professionals.
Strong understanding of digital marketing and social media.
Experience working across multiple brands, campaigns or clients.
Strong visual and creative judgement.
Commercial mindset with an understanding of how creative supports acquisition, engagement and business growth.
Strong communication, organisation and stakeholder management skills.
Ability to manage multiple projects and deadlines in a fast-paced environment.
Experience with tools such as Adobe Creative Suite, Figma, Canva, CapCut or similar platforms.
What’s in it for you?
Our client offers an exciting, challenging role in a collaborative, dynamic environment. The right person will find many career growth opportunities in their company, whether you want to advance your technical skills or aspire to leadership in the future.
Benefits:
Hybrid working model
Energetic and dynamic working environment
Competitive salary
About Hireroo
We redefine recruitment by focusing on a rich back to basics approach that focuses on genuine relationship building both with our clients and our candidates, offering a truly bespoke service that revolves around that perfect match. With global reach and equipped with profound industry insights and an extensive network, we have now earned the trust of globally recognized iGaming and fintech companies. Standing firmly as the go-to partner for these industry leaders, collaborating on numerous local and global HR projects, we take pride in our role as true lifetime partners for both our clients and candidates.