Our client is a fast-growing international digital marketing company with a strong focus on performance marketing and customer acquisition across regulated online industries.

They are looking for a driven and analytical Media Buyer (PPC) to join their team in Malta. This is an excellent opportunity to work on high-volume paid search campaigns, managing performance across competitive international markets while collaborating with experienced marketing and product teams.

Location: On-site – Malta

Responsibilities:

As a Media Buyer (PPC), your broad responsibilities will include but are not limited to:

• Build, launch, and manage PPC campaigns across Google Ads and Microsoft Ads.

• Manage Search, Performance Max, App, and Remarketing campaigns.

• Optimize campaign performance based on CPA, ROI, conversion quality, and acquisition targets.

• Conduct keyword research, audience analysis, and competitor benchmarking.

• Test and optimize ad copy, landing pages, and bidding strategies.

• Scale campaigns across multiple regulated international markets.

• Ensure campaigns comply with platform advertising policies and relevant regulations.

• Monitor tracking, attribution, and conversion data using analytics and measurement tools.

• Produce regular performance reports and identify opportunities for further growth.

• Collaborate closely with Design, Product, Tech, Ad Operations, and Commercial teams to improve campaign performance.

• Stay up to date with PPC best practices, platform updates, and industry trends.

Requirements:

• 1-2 years of hands-on experience managing PPC campaigns on Google Ads and/or Microsoft Ads.

• Strong experience running Search campaigns within competitive industries.

• Experience working across regulated markets is highly desirable.

• Previous exposure to iGaming, online betting, fintech, or other performance-driven industries would be an advantage.

• Strong understanding of:

  • Keyword strategy and match types

  • Bid management and optimization

  • Quality Score and conversion optimization

  • Landing page performance

• Experience managing substantial monthly advertising budgets.

• Familiarity with analytics, attribution, and tracking platforms.

• Excellent analytical skills with a data-driven approach to decision-making.

• High attention to detail and strong problem-solving abilities.

• Comfortable working independently in a fast-paced environment.

• Proficient in Excel or Google Sheets, with experience using Google Analytics or similar tools.

• Fluent in English.

What’s in it for you?

Our client offers an exciting, challenging role in a collaborative, dynamic environment. The right person will find many career growth opportunities in their company, whether you want to advance your technical skills or aspire to leadership in the future.

Benefits:

• Competitive salary and performance-related incentives.

• Opportunity to join a growing international business with ambitious expansion plans.

• Collaborative, fast-paced, and supportive working environment.

• Comprehensive employee benefits package, including health and wellness initiatives.

• Ongoing learning and career development opportunities.

• Regular team events and a positive company culture.