Our client is looking for a highly analytical and performance-focused Google Ads Manager to lead paid search acquisition.

This role focuses on scaling user acquisition profitably while ensuring compliance across multiple regulated markets. Success in this role will be measured by growth in new customers within target CPA, improvement of LTV to acquisition cost ratio, and the ability to build scalable campaign structures with clear ownership of performance strategy.

The ideal candidate has experience in regulated industries or high-value lead generation and is comfortable managing multi-market campaigns with different dynamics.

Location: Hybrid - Sofia OR Remote

Responsibilities:

As a Google Ads Manager – Multi-Market Performance, your broad responsibilities will include but are not limited to:

• Manage Google Ads across Search, Performance Max, Display, and YouTube

• Drive customer acquisition with focus on CPA, LTV, and payback targets

• Build and optimize campaigns across multiple markets, ensuring they are scalable and efficient

• Adapt strategy based on language, competition, and user behavior

• Continuously test creatives, landing pages, and bidding strategies to improve performance

• Monitor conversion tracking, attribution models, and data accuracy

• Take ownership of performance strategy, ensuring clear structure and ongoing optimization

• Collaborate with CRM, SEO, Affiliate, and Product teams

• Ensure compliance with platform policies and local regulations

• Analyze competitor activity and identify growth opportunities

• Deliver performance reporting with actionable insights to senior stakeholders

Requirements:

• 1.5 to 2+ years Google Ads experience

• Experience managing high-budget performance campaigns, ideally around 100k

• Background in iGaming or other regulated industries

• Strong knowledge of bidding strategies and Performance Max

• Experience with GA4 and tracking setups

• Ability to manage multi-market campaigns

• Exposure to international markets, South Africa, Sweden, Mexico, UK is a plus

• Experience in unregulated markets is acceptable

• Strong analytical and data skills

• High level of English

Nice to Have:

• Experience across international markets

• Understanding of regulatory and compliance frameworks

• Experience working with BI or data teams

• Knowledge of landing page optimization and CRO

• Experience with Apple Search Ads

What’s in it for you?

Our client offers an exciting, challenging role in a collaborative, dynamic environment. The right person will find many career growth opportunities in their company, whether you want to advance your technical skills or aspire to leadership in the future.

Benefits:

For Sofia based only.

• Premium private health insurance

• Food vouchers, 100 EUR per month

• Transportation allowance

• Multisport card

• Birthday gift voucher and 1 additional day off

• Work within an international team

• Team building activities, healthy snacks and breakfast

• Structured onboarding and internal training programs