Our client is expanding and looking for an experienced and motivated Brand Manager to join their team. The role will focus on planning, developing, and executing marketing strategies to drive brand growth across competitive markets. As part of the Commercial Management team, the Brand Manager will be responsible for achieving set targets and tracking brand performance in line with overall business goals and strategies.

Location: Hybrid - Saint Julian's

Responsibilities:

As a Brand Manager, your broad responsibilities will include but are not limited to:

Brand Strategy and Development

• Develop and implement a comprehensive brand strategy aligned with company goals and market dynamics.
• Maintain and enforce brand guidelines to ensure consistency across all platforms and channels.
• Position the brand effectively within the market to create clear differentiation from competitors.

Campaign Management

• Collaborate with internal teams and external partners to produce engaging promotional materials.
• Monitor campaign performance, analyse results, and optimise future initiatives for improved return on investment.

Market Research and Insights

• Conduct market and competitor analysis to identify growth opportunities and emerging risks.
• Gather and interpret customer insights to enhance brand perception and loyalty.
• Stay informed about industry developments, competitor activities, and relevant regulatory updates.

Crypto Product Development

• Work closely with product teams to define and support the development of new crypto-related features and offerings.
• Identify emerging trends and opportunities in the cryptocurrency and iGaming landscape.
• Ensure brand alignment throughout the product lifecycle.
• Contribute to the long-term roadmap for innovation and expansion within the crypto product space.

Brand Performance Monitoring

• Track and evaluate brand performance metrics including customer acquisition, retention, product performance, and overall sentiment.
• Provide regular performance reports and actionable recommendations to senior management.

Collaboration and Leadership

• Foster strong cross-departmental collaboration to ensure consistent brand delivery across all touchpoints.
• Lead and coordinate projects supporting new product launches and brand initiatives.
• Manage budgets and resources efficiently to meet brand objectives.

Requirements:

• Minimum of three years’ experience in brand management or marketing, within the iGaming or crypto sector.
• Strong understanding of performance marketing and the metrics that drive success.
• Demonstrated interest in or experience with crypto-gaming products.
• Excellent communication and interpersonal skills.
• Analytical mindset with the ability to translate data into strategic actions.
• Confident working both independently and collaboratively.
• Comfortable communicating with senior management and cross-functional teams.
• Solid understanding of business strategy and objectives.

What’s in it for you?

Our client offers an exciting, challenging role in a collaborative, dynamic environment. The right person will find many career growth opportunities in their company, whether you want to advance your technical skills or aspire to leadership in the future.

Benefits:

• Competitive salary and performance-based bonuses.
• Opportunity to shape and grow an evolving brand.
• Ongoing professional development and career advancement.
• Flexible working arrangements within a supportive culture.
• Health and wellness benefits.
• Pension scheme participation.