Job Description

Our client is seeking an experienced Marketing Manager to lead their digital acquisition and growth efforts. The ideal candidate will manage the full spectrum of online marketing activities, including campaign management, content optimization, and performance analysis, to drive traffic, engagement, and conversions.

Location: On-Site, Sofia

Responsibilities:

As a Marketing Manager, your broad responsibilities will include but are not limited to:

Develop and implement effective digital marketing strategies that increase brand awareness and online performance.
Work closely with creative teams to align content and design with campaign objectives.
Plan, execute, and optimize paid marketing campaigns across multiple digital channels.
Manage targeted campaigns across professional and social media platforms.
Monitor website performance, traffic trends, and campaign effectiveness through analytical tools.
Prepare regular performance reports and provide actionable insights to guide future strategy.
Research competitors and market trends to identify new opportunities for growth.

Requirements:

Minimum 3 years of experience in digital marketing or a similar role.
Strong knowledge of marketing and analytics tools (e.g., Google Analytics, Tag Manager, or similar).
Proven experience managing paid campaigns across different platforms.
Excellent analytical, organizational, and communication skills.
Ability to work independently and manage multiple projects effectively.

Nice to have

Experience in a B2B or technology-focused environment.
Understanding of conversion rate optimization and A/B testing.
Familiarity with content management systems such as WordPress or Webflow.

What’s in it for you?

Our client offers an exciting, challenging role in a collaborative, dynamic environment. The right person will find many career growth opportunities in their company, whether you want to advance your technical skills or aspire to leadership in the future.

Benefits:

Monthly meal and transport allowances.
Private health insurance.
Birthday leave.
Annual leave increases with tenure.
Performance and annual bonuses.
Life-event bonuses (e.g., birthday, wedding, newborn).
Friendly office environment with snacks and occasional team events.

About Hireroo

We redefine recruitment by focusing on a rich back to basics approach that focuses on genuine relationship building both with our clients and our candidates, offering a truly bespoke service that revolves around that perfect match. With global reach and equipped with profound industry insights and an extensive network, we have now earned the trust of globally recognized iGaming and fintech companies. Standing firmly as the go-to partner for these industry leaders, collaborating on numerous local and global HR projects, we take pride in our role as true lifetime partners for both our clients and candidates.