A long-established and trusted global brokerage is seeking a Performance Marketing Manager to strengthen their internal marketing performance within the department. With over 30 years of industry presence, this firm has built a solid reputation for transparency, innovation, and client success, offering a broad range of CFD products including forex, commodities, indices, and more.

Location: Hybrid - Dubai, UAE

Responsibilities:

As a Performance Marketing Manager, your broad responsibilities will include but are not limited to:

• Design and implement full-funnel performance marketing strategies across platforms including Google Ads, Meta, TikTok, Microsoft Ads, programmatic channels, and affiliate/display networks.
• Drive the acquisition of high-quality leads and first-time purchases. Continuously optimize for performance metrics such as CAC, ROAS, and LTV across target segments.
• Launch, manage, and fine-tune multi-channel campaigns using advanced audience targeting, automation tools, and AI-powered creative assets to maximize effectiveness.
• Establish and manage robust tracking infrastructure using UTM parameters, Google Tag Manager (GTM), and event-based attribution models across web and app environments.
• Partner with CRM, product, and web development teams to improve onboarding flows, personalize retargeting strategies, and enhance the overall user journey.
• Collaborate with creative teams to produce compelling ad creatives and conversion-optimized landing pages. Leverage AI and rapid A/B testing to iterate and improve performance.
• Work alongside the data team to develop and maintain performance dashboards. Monitor key KPIs, track funnel efficiency, and evaluate the impact of marketing experiments.
• Manage and allocate media budgets strategically across channels and markets, ensuring optimal return on investment and scalability.
• Keep pace with evolving platform capabilities, privacy policies, and competitor activities. Provide insights and strategic recommendations based on trends and performance analysis.

Requirements:

• 5+ years of hands-on experience in digital or performance marketing, with a strong track record managing six-figure budgets effectively.
• Industry expertise in fintech, trading, or the CFD space, with a solid understanding of lead quality, user intent, and conversion funnels.
• Platform proficiency across Google Ads, Meta Business Manager, TikTok Ads, Microsoft Ads, and programmatic advertising channels.
• Advanced tracking knowledge, including UTM structuring, Google Tag Manager (GTM), Google Analytics 4, and multi-touch attribution models.
• Familiarity with AI-powered tools such as AdCreative.ai, Pencil, Copy.ai, and ChatGPT for creative generation, A/B testing, and performance optimization.
• Conversion-focused mindset with experience optimizing landing pages, lead forms, and funnel efficiency.
• Data-driven approach, with working knowledge of tools like SQL, Power BI, or similar platforms for analysis and reporting (preferred).
• Strong communication and collaboration skills, with the ability to align closely with internal teams and stakeholders across functions.

What’s in it for you?

Our client offers an exciting, challenging role in a collaborative, dynamic environment. The right person will find many career growth opportunities in their company, whether you want to advance your technical skills or aspire to leadership in the future.