A long-established and trusted global brokerage is seeking an experienced Senior CRM Executive to join their prop trade team. With over 30 years of industry presence, this firm has built a solid reputation for transparency, innovation, and client success, offering a broad range of CFD products including forex, commodities, indices, and more.

Location: Hybrid - Dubai, UAE

Responsibilities:

As a Senior CRM Executive, you will lead the strategy and execution of CRM initiatives across digital channels, using customer data and CRM tools to drive engagement, retention, and growth. Collaborating cross-functionally, you'll ensure scalable, automated systems that deliver personalized experiences aligned with business goals.

Take the lead in developing and executing data-driven, multi-channel CRM strategies—including Email, SMS, WhatsApp, and Push notifications—to boost customer engagement, retention, and revenue growth.

Design and optimize customer lifecycle journeys by building tailored automation flows across various user touchpoints.

Work closely with technical and data teams to define event tracking requirements, implement SDK integrations, and ensure accurate analytics across platforms.

Create dynamic audience segments based on behavioral data, cohort trends, and RFM analysis to enhance targeting and campaign relevance.

Utilize AI-powered tools (such as ChatGPT, Jasper, or Copy.ai) to generate personalized, high-performing copy at scale, adapted to multiple personas and languages.

Collaborate with content, design, and product teams to produce localized, conversion-optimized CRM assets.

Monitor key CRM metrics (e.g., open rate, click-through, conversions, churn) and use insights to drive continuous performance improvement.

Maintain clean and organized CRM infrastructure—including naming conventions, audience libraries, and workflow documentation.

Contribute to CRM strategy development for new product launches or promotional campaigns in partnership with cross-functional teams.

Stay current with the latest CRM and martech innovations to help evolve and enhance the company’s lifecycle marketing strategies.

Requirements:

• Minimum of 4 years’ hands-on experience in CRM or lifecycle marketing, ideally within a fast-moving digital environment (such as fintech, trading, or high-growth online services).
• Strong technical understanding of CRM systems architecture, event-driven automation, and SDK integration for app-based platforms.
• Proficient in leading CRM platforms such as MoEngage (preferred), Braze, or Clevertap.
• Demonstrated ability to map customer journeys and build complex, behavior-triggered automation workflows across multiple channels.
• Solid grasp of customer segmentation methodologies, including RFM analysis and churn prediction strategies.
• Experience working with WhatsApp for Business API and knowledge of regulatory-compliant communication practices.
• Proven track record of delivering measurable impact on user engagement, retention, and revenue through CRM initiatives.
• Excellent cross-functional project management skills, with the ability to align efforts across product, data, and content teams.
• Detail-oriented with a growth mindset and strong analytical capabilities.

Nice to have:

Proficient in SQL for building audience segments, customizing campaign logic, and analyzing performance metrics.

Familiar with business intelligence and data visualization tools such as Power BI, Tableau, or Looker.

Experience connecting CRM platforms with internal data sources, including data lakes or customer data platforms (CDPs).

Solid understanding of global data protection and communication compliance standards (e.g., GDPR, CAN-SPAM), with the ability to apply best practices across multiple markets.

What’s in it for you?

Our client offers an exciting, challenging role in a collaborative, dynamic environment. The right person will find many career growth opportunities in their company, whether you want to advance your technical skills or aspire to leadership in the future.