Our client is driving innovation and success in B2B acquisition channels, optimising products to meet all user metrics. They help elevate projects to new heights and establish a lasting legacy as an industry leader.

Our client is currently seeking an experienced Marketing Analyst to join their dynamic Marketing team in Malta. This role offers a hybrid working arrangement based at their modern office in Malta, with the option to work remotely for up to 180 days per year following the probation period. 

Role Overview:
The Marketing Analyst will be responsible for conducting comprehensive analysis of marketing activities, with a particular focus on social media performance. Reporting directly to the Acquisition Director, the role plays a pivotal part in supporting data-driven decisions for our client's iGaming marketing projects and initiatives.
Location: Hybrid – Saint Julian's

Responsibilities:

As a Marketing Analyst, your broad responsibilities will include but are not limited to:

Campaign Analysis

• Conducts in-depth analysis of marketing campaigns across various channels, with a focus on social media performance.
• Monitors and evaluates campaign metrics, delivering actionable insights to optimise results.
• Prepares and presents detailed analytical reports to key stakeholders.
• Performs competitor analysis to identify trends and market opportunities.
• Analyses budget allocation and actual spend patterns, providing recommendations for optimisation.
• Tracks performance across paid, organic, and influencer campaigns.
• Develops comprehensive performance reports using data visualisation tools.

Presentation & Communication

• Creates clear and concise reports that translate complex data into actionable insights.
• Delivers compelling narratives through effective data storytelling.

Requirements:

Proven experience in marketing analytics within the iGaming industry.

Advanced proficiency in Tableau, Excel, Power BI, and Google Suite.

Holds a bachelor’s degree in Business or Marketing, or a relevant Data Analytics certification.

Demonstrates excellent data visualisation and presentation skills.

Familiar with project management tools like Jira and Confluence.

Exhibits professional English proficiency, both written and verbal.

Experience in analysing multi-language campaigns is considered a plus.

Displays strong attention to detail and the ability to work independently.

What’s in it for you?

Hybrid working model, combining remote work (180 after probation) with time in their modern office in Malta.

Competitive salary and performance-based bonuses.

Professional development and career growth opportunities.

Flexible working arrangements within a supportive team culture.

Benefits:

Private health & dental care 

Pension scheme

Professional development allowance

Wellness allowance

Free parking

Team events

Birthday leave