Our client is a leading marketing company specialising in the iGaming industry, delivering innovative and engaging gaming experiences to a global audience. Dedicated to providing customers with a cutting-edge platform, they are seeking an experienced and strategic Head of Acquisition to drive player acquisition strategies and expand the customer base worldwide.

In this role, you will lead the development and execution of comprehensive acquisition strategies, focusing on profitable growth across various markets. You will oversee all aspects of acquisition marketing, including paid media, affiliate marketing, social media, and onboarding journeys, ensuring a seamless transition from acquisition to long-term retention.

Location: Hybrid - Saint Julian's

Responsibilities:

As a Head of Acquisition, your broad responsibilities will include but are not limited to:

Develop, execute and refine acquisition strategies to attract high-value players in a competitive iGaming landscape.

Lead and mentor a team of acquisition specialists, including advertising managers, affiliate marketers, social media experts, and data analysts.

Oversee multi-channel marketing campaigns across performance channels such as PPC, social media, email marketing, and affiliate networks.

Establish and manage relationships with affiliates, media partners, and influencers to enhance brand visibility and drive high-quality traffic.

Work closely with product, retention, and CRM teams to ensure a smooth player journey from acquisition to retention.

Conduct in-depth data analysis to identify trends, optimise campaigns, and improve key performance metrics such as cost-per-acquisition (CPA), return on investment (ROI), and lifetime value (LTV).

Continuously test and implement new acquisition strategies and channels to stay ahead of industry trends.

Manage budgets for acquisition efforts, ensuring efficient allocation of resources while maximising performance.

Monitor key performance indicators (KPIs), regularly reporting on campaign effectiveness and adjusting strategies to achieve growth targets.

Stay informed on the latest industry developments, competitor activities, and emerging marketing technologies.

Requirements:

5+ years of proven experience in digital acquisition marketing, within the iGaming or online betting industry.

Strong leadership skills with a track record of managing and motivating cross-functional teams.

Expertise in performance marketing across multiple channels, including paid search, social, programmatic, and affiliate marketing.

In-depth understanding of key industry metrics such as CPA, conversion rate, and LTV.

Strong analytical skills with experience using data and analytics tools to drive informed decision-making.

Excellent communication skills and the ability to collaborate effectively with various teams.

Ability to manage multiple projects in a fast-paced, high-pressure environment.

A degree in Marketing, Business, or a related field (Master’s preferred).

What’s in it for you?

Our client offers an exciting, challenging role in a collaborative, dynamic environment. The right person will find many career growth opportunities in their company, whether you want to advance your technical skills or aspire to leadership in the future.

Benefits:

Competitive salary and performance-based bonuses.

Professional development and career advancement opportunities.

Flexible working arrangements within a supportive team environment.

Wellness allowance

Private healthcare

Performance-based bonus scheme

Team events and birthday leave

Up to 180 days of remote work