Our client is seeking a highly motivated and strategic Marketing Acquisition Specialist to join their growing team. In this role, you will be responsible for developing and executing acquisition strategies to drive customer growth and enhance brand presence. If you have a passion for data-driven marketing, a strong understanding of customer acquisition channels, and a results-oriented mindset, we would love to hear from you!

Location: Hybrid – Saint Julian's

Responsibilities:

As a Marketing Acquisition Specialist, your broad responsibilities will include but are not limited to:

Collaborate with the UX team to conduct user interviews and surveys for data-driven user flow optimisation.

Analyse user behaviour and feedback to identify areas for improvement.

Work alongside the Onboarding Manager to design engaging onboarding experiences.

Align with branding, SEO, and site teams to coordinate next steps.

Report findings to the Onboarding Manager and recommend actionable changes based on user data.

Assist in planning, executing, and monitoring marketing campaigns across various channels.

Conduct market research to understand user preferences, behaviours, and trends in the iGaming industry.

Stay updated on industry developments and competitor activities to refine acquisition strategies.

Prepare regular reports on campaign performance, user acquisition metrics, and other relevant data.

Provide insights to enhance the onboarding process and reduce churn rates.

Monitor customer retention and reactivation strategies.

Identify patterns in customer life cycles and potential drop-off points.

Requirements:

Strong analytical skills with the ability to interpret data and make data-driven decisions.

Understanding of key performance indicators (KPIs) such as conversion rates, NRCs, NDCs, CPA, and LTV.

Proficiency in digital marketing tools such as Google Analytics, FullStory, and Tableau.

Excellent written and verbal communication skills.

Ability to manage multiple projects and campaigns simultaneously.

Understanding of the iGaming industry and its unique challenges.

Ability to collaborate with customer support teams to address user feedback and improve onboarding experiences.

What’s in it for you?

Our client offers an exciting, challenging role in a collaborative, dynamic environment. The right person will find many career growth opportunities in their company, whether you want to advance your technical skills or aspire to leadership in the future.

Benefits:

Competitive salary and performance-based bonuses.

Professional development and career advancement opportunities.

Flexible working arrangements within a supportive team environment.

Wellness allowance

Private healthcare

Performance-based bonus scheme

Team events and birthday leave

Up to 180 days of remote work